Mildura promotion has ‘wow factor’

AS the big black beast of a B-double squeezed into Langtree Mall yesterday afternoon, all eyes were on how Mildura would be presented to the rest of Australia.

Tourism: GTS Freight’s managing director Damien Matthews with Mildura Tourism chief Rod Trowbridge with a tourism truck representing Mildura.Picture: Carmel Zaccone

And, without doubt, Rod Trowbridge and his Mildura Tourism team nailed it.

The four images on GTS Freight Management’s 26m-long prime mover do indeed encapsulate the very best of our region – from historic paddle steamers, to wining and dining by the river, and of course, showing off some of the magnificent local produce.

The rolling Mildura tourism billboard was unveiled to the public yesterday, before it sets off as part of GTS’ freight trips to capital cities and most of regional Australia.

“What you see today is the finished product of 12 months of work between various groups in the community,” local tourism chief Mr Trowbridge proudly said.

“These pictures needed to reflect classic experiences in the Mildura region, and reasons why people come here – the markets and our produce; our wining and dining; our river experience; the historic paddle steamers.”

He said he was aiming to create a “wow factor” in the images.

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